Do you involve your customers in the innovation process?
A recent survey shows that 78 % of the participants say it is extremely or very important to involve their customers to co-create products or services. Interestingly, 67 % from the same survey say they involve few or some of their customers when they create products or services.
Do we need to close this "gap", or is the best practice to involve only some or few of your customers in the innovation process?
What is your experience?
Tags: co-creation, customer, innovation
Views: 63
Replies to This Discussion
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Permalink Reply by Karin Wall on -
Thanks for this posting Alf! This is an interesting result and raises the question about how to work with customers in the innovation process. I would like to invite all our members in the forum to take the opportunity to continue this discussion and also to raise other questions that you and David Burns talked about in the October 13 IM Channel One web session. The session will soon be made available online at InnovationManagement,se
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